The above represent many packages, up to 35 or more. We worked with naming, illustration and packaging design. The aesthetic and brand system was heavily influenced on folk art. 

The above represents a new brand, one of many we helped launch with SPANX.

SPANX for Men was based on Pop Art, around Lichtenstein because ths aesthetic talked to a large audience, those loving comic books and those appreciating high-art.

I provided art direction for this campaign.